SUCCEEDING IN TODAY’S REAL ESTATE MARKET

Ahmad Mustafa
General Manager
Alternative Line For Real Estate

Entering into the real estate business is not an easy feat, and finding your place in such a competitive market, is also a challenge. However, there are a number of best practices that can help you stand out from the crowd. One of the first things you can do to ensure your success in the industry is to stay ahead of the game, and adapt to the changes and shifts that the industry goes through. Understanding your clients and their needs is another notion that is vital to the success of any business in the real estate sector, which is why at Alternative Line For Real Estate, we always put our clients first, and try to advise them to the best of our ability about their real estate needs.

Competition in the local market is fierce, however, it is a healthy competition, and one that allows for improvement and development for all parties involved in the business, allowing them to creatively offer solutions to clients, a notion that we take very seriously, and can comfortably say played a significant role in our success. It is also essential that you build a positive reputation in the market, as referrals are still an important lead generating platform. And your reputation is the foundation to any referral business you receive. If a client was not happy with the service, would they refer you to friends and family?

Creating and implementing an innovative strategy for your business is another way that can help you gain more clients and win more deals; whether it’s how you reach out to your clients, how you deal with owners and landlords, or even how you manage your properties. Our approach is simple: keeping up with the developments that take place in the market, and offer alternatives and solutions to clients and investors.

It’s important to note that the market has a high level of investment opportunities, which is highly attractive to foreign investors. It definitely encourages them to enter the market with a real estate investment, as it yields high returns, especially with Qatar occupying such high positions in all economic indicators, to the extent that it has become a strong competitor in the race for the top financial spot in the region.

The real estate sector in Qatar is a promising, developed and flexible sector, thanks to the presence of developers and a number of distinguished real estate companies. The abundance and diversity of supply on one hand and the continuity of clients who are fully aware of investment on the other hand, has contributed to the cohesion and recovery of the market. The real estate market is currently finding a more stable price trend, largely due to the new real estate regulations that are being implemented. This has paved the way for legitimate and qualified professionals to play their part in developing the local market, and has weaved out unprofessional players who may impact the business negatively. The market in Qatar is a lucrative one, and an upward trend is a natural progression from this point forward.

This article was published as part of the sixth edition of Property Finder Qatar’s Trends Report.