How can you increase your listing visibility?
There are four key factors that can create better listings and help you gain qualified leads, and it’s all about presentation. How you showcase yourself in an ocean of listings is crucial, so let’s look at some of our top tips to get the best out of your listings.
1- Stick with the basics 👕
Avoid large paragraphs and keep your listings short and sweet.
End-users prefer short, precise pieces of information, as opposed to long paragraphs, where they will end up filtering through all that content to see if it matches what they’re looking for. Try using bullet points for at least these three categories: Property Features, Facilities, and Nearby Landmarks. This will help the potential leads get the full scope of your listing in a nutshell.
2- Capture the best angle 📸
Now not all pictures will be perfect, but it’s important to use your best picture as the main photo of the property. Try to find the picture with the widest angle and best lighting. Lastly, avoid using photos in portrait mode; make sure they are in landscape format.
3- Leverage your USPs 💎
Use your unique selling point (USPs) in your property title. This can include “sea view”, “private pool”, “free gym” or “private parking” to attract people who are looking for those features.
4- Quality Score Check!🏆
Ensure your Quality Score is 100% by checking the following boxes:
- Your title is 30-47 characters long ✅
- Your description is 750-2000 characters long ✅
- You have uploaded a minimum of 10 photos ✅
- You have put your full location ✅