UNLOCK YOUR POTENTIAL WITH A REAL ESTATE CAREER

Jawdat Al Kateb
General Manager
Coreo Real Estate

The real estate market in Qatar continues on a massive upward trend and the need for experienced real estate candidates and those looking to break into the industry is at an all-time high. If you think the real estate market is a good fit for you, now is the time to throw your hat in the ring.

Meeting the current demand

With a growing supply of potential homeowners, comes a growing demand for experts that can find the right fit for them, whether they are a first-time buyer or a long-term investor. Clients are looking for well-qualified and experienced candidates that can help them with the end-to-end property buying, selling or renting process, while also protecting their rights and giving them the best advice.

Furthermore, to keep pace with the economic and urban renaissance witnessed by the country and the great expansion in the real estate sector, the country is taking steps including reconfiguring and organizing the real estate system to achieve the goals of Qatar National Vision 2030.

As Qatar’s real estate market continues to boom, working in the sector can be incredibly rewarding. Our team finds great satisfaction in knowing that we helped people through a major life decision for new homeowners as well as important ventures for investors.

If you are someone who thrives off of a challenging career, real estate is always changing. Working in the industry will give you a chance to offer immense versatility in the work environment as new trends emerge and there is a need to adapt to moving markets.

Real estate market surge

Over the past few years, there have been a few challenges in the market such as the blockade and COVID-19 and Qatar has emerged successful on the other side. With the lifting of the blockade, positive regulatory changes and an increasing professional workforce, experts see a positive upturn in the demand for investment in real estate in Qatar which has long been on the road to recovery.

Qatar has also seen a significant increase in real estate transactions. Over the past six months, the value of real estate deals exceeded QAR 15 billion, according to a report on the real estate market by KMPG. We have been witnessing large interest from buyers as well as investors in emerging real estate projects. Moreover, with Qatar opening its property market to foreigners and rewarding buyers with permanent residency, Qatar’s real estate market is already witnessing a high demand in the rental-based and the capital salesbased real estate economy

The real estate pipeline in Qatar is likely to reach its peak as the 2022 FIFA World Cup tournament approaches. According to Hassan Al Thawadi, Secretary-General of the Supreme Committee for Delivery and Legacy, Qatar is expecting a staggering 1.5 million visitors to arrive in the country for the 2022 FIFA World Cup. While the boom in real estate development is primarily to accommodate the large number of expected football fans, it will leave a lasting legacy in the market in Qatar.

Experts have predicted that the market will continue to grow even after the World Cup as the country is quickly transforming into a major hub for tourism as well as business. For example, Google Cloud has announced they will be opening a Cloud Center of Excellence and Training in the country in collaboration with the Qatar Free Zones Authority. In addition, Qatar’s dedication to bring other major sporting events such as the 2030 Asian Games, and potentially the 2027 AFC Asian Cup and the 2030 Summer Olympic Games, which Qatar has bid for, are important factors in a budding market.

What does it take to be the best real estate agent?

At Coreo, we believe that a great real estate agent always stands out. Real estate is a people business, meaning that you will be connecting and working in collaboration with your client to land the perfect deal for them. It is important to remember that the property journey is about the client, and therefore maximizing the client experience is key.

The next recommendation would be to build your expertise. A great real estate agent must understand that they are not only selling properties, but also selling market knowledge. Local knowledge gives you an edge in terms of understanding the rules and regulations in different areas and communities, as well as knowing the likely value of a property. You should also keep up to date with market trends and keep on top of new developments.

Sharpening your communication skills is of utmost importance. As an expert in the field, a good real estate agent must listen to the needs of their clients and then advise them. Once all details are discussed, an agent should be able to negotiate all aspects of a deal so that both parties benefit. A good agent then knows how to convince both parties to close a successful deal.

Networking is the bread and butter of a great real estate agent. It is your ability to create a fruitful, new relationship with potential clients and leverage existing relationships that will set you apart when getting an exclusive listing or making a big sale.

Personal branding is another aspect that can help you stand out from your competitors. Your personal real estate brand is a reflection of you — your unique qualities and your values. Social media is a great way to spread awareness. It is worth creating an Instagram account to market properties and find prospective clients. Finally, always keep your clients in the back of your mind, whether it’s to share updates or follow-up as they will appreciate you always keeping them in the loop.

As always, team work makes the dream work. While each professional makes his or her own decisions and takes responsibility for their work, the processes that take place in the real estate business really require meetings, sharing of advice, and listening to and having consideration for each other.

Finally, it is important to remember to be patient.

Clients need time to make decisions and while you can create urgency, being pushy is never a good look. Occasionally, it is likely you will face rejection, but staying positive is the key to being able to consistently build your career and take it to the next level.

Top tips for individuals planning to apply for a real estate role and what to consider.

• Define and understand your career goals: is real estate with its high challenge, high reward system the perfect fit for you?

• Tailor your CV: highlight key skills such as communications, sales or business experience

• Practice, practice, practice being in a formal interview. Impress your interviewer as you impress your clients. Talk about why you are passionate about the industry.

• Explain the challenges you see within the job and how you’re going to overcome them.

• Research reputable companies to work with to get the right training that would help you succeed. At Coreo, we believe in the importance of training as well as skill-building workshops to bring out the best real estate agent in all of our employees.

• Consider getting a local driving license as most real estate companies prefer candidates that can get around town easily.

At Coreo, we are always looking for motivated, reliable and hardworking individuals looking to enter the real estate sector in Qatar.

This article was published as part of the sixth edition of Property Finder Qatar’s Trends Report.

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