You might have come across terms such as Modern Agents or Outdated Agents. The evident digital transformation taking place in the majority of businesses across the world brings us to a question: What criteria define these labels?
Given that technology and tools continue evolving in the real estate sector. Several realtors are quickly shifting to high-tech systems that utilise CRMs, automate their entire sales processes, and integrate notifications to ensure nothing is missed in the process. Digitalising your business comes at a cost, and it all depends on the ROI of the realtor, as many are still highly dependent on the use of Excel sheets or even pen and paper to drive cost efficiency. Does this classify a modern realtor from an outdated one? Needless to say, technology elevates operations and impacts the quality of service but in no way or form labels the real estate agent.
Prior to the lead nurturing process, it’s essential to utilise the correct marketing channels and tools to drive leads to your business. Some real estate agents rely on traditional marketing tools such as newspapers, those who partially shifted to digital platforms, and those who invest heavily in prop-tech and digital media. The digital transformation in the real estate industry is a new era. Yet, few realtors still capture leads through offline tools but use other channels, such as WhatsApp, as a communication tool. It’s a matter of time until the real estate industry is completely digitalised. It is safe to say that the marketing approach alone doesn’t label a real estate agent.
Good service is what landlords and property seekers expect from a real estate agent. Landlords seek realtors who go above and beyond to sell or rent out the property, pick up the phone, show up for a viewing, and are punctual and honest. Property seekers appreciate an agent who is responsive, confident, reliable, and can accommodate their needs by capturing and providing thorough details. Those work ethics are crucial and irreplaceable for a real estate agent regardless of whether they utilise traditional or modern technologies and marketing channels.
In conclusion, when it comes to services, it is not the hardware; it is the software. Agents might adopt the latest technology yet fail to fulfil their customer’s objectives. On the other hand, we come across agents who might not be equipped with the latest technologies, yet they would go the extra mile for their clients to get the job done seamlessly. As far as we go technologically, this is a people business, and those labels don’t do justice to real estate agents.
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