General Manager (GM) of a real estate brokerage is responsible for the overall leadership, management, and performance of the company. The GM oversees all brokerage operations, including sales and leasing activities, agent performance, and daily business functions, ensuring that the company operates efficiently, profitably, and in full compliance with local real estate laws and licensing regulations. The GM is accountable for protecting the company’s license, reputation, and financial interests at all times.
The GM leads the strategic direction of the business by setting clear sales targets, operational goals, and performance standards. This includes identifying growth opportunities, expanding the company’s client base and property listings, strengthening relationships with developers, landlords, and investors, and ensuring the company remains competitive in the market. The GM monitors market trends and adjusts business strategies to maximize revenue and long-term sustainability.
In terms of sales and revenue management, the GM supervises all transactions, approves compensation structures, and ensures accurate reporting of deals and income. The GM is responsible for improving agent productivity, monitoring pipelines, preventing commission leakage, and enforcing strict controls on outside deals and unauthorized transactions. Financial oversight includes managing budgets, controlling costs, reviewing financial reports, and ensuring timely collections and payouts.also plays a key role in team management by recruiting, onboarding, training, and evaluating agents and staff. The GM enforces company policies, ethical standards, and performance expectations, handles disciplinary matters when required, and builds a professional, results-driven company culture. Performance reviews and probation decisions fall under the GM’s authority.
Operationally, the GM ensures full compliance with regulatory requirements and internal procedures. This includes overseeing documentation, approvals, client disputes, and legal coordination when necessary. The GM represents the company in high-level negotiations, resolves escalated client issues, and oversees marketing and brand management to ensure consistent and professional use of the company name and license. Overall, the GM’s primary objective is to drive growth, maintain compliance, and ensure the long-term success and credibility of the real estate brokerage.